Your friendly neighbourhood journalist, SEO copywriter, editor, author, speaker and disability advocate—and I’m ready to help you flourish.

I’ll admit: I’m a massive word nerd

For as long as I can remember, I’ve been enthralled with words.

I love their simplicity.

I love the meaning they convey.

I love their power—and I love the emotions they can evoke.

Growing up, I wanted to be an author. And a scientist. And a rockstar. But eventually, I became a journalist—because I believe words can truly make a difference.


And in fact, that’s why I write: to make a difference.

Close-up photo of Zoe Simmons of Melbourne. Zoe has long pink hair and is wearing red lipstick. She has purple nail polish on her hand which she's holding near her left cheek.

“I believe writing can change the world: or at least, someone’s world. I want to be a part of that.”
~ Zoe Simmons

How I began my career

I published my first article in 2011 at the tender age of 16—and I’ve never looked back

With a Bachelor of Journalism from the University of Wollongong, and a range of experience across numerous sectors—like health, mental health, lifestyle, entertainment, hospitality, health, beauty, law and much more—I have the know-how to craft all kinds of content.

, AWhy I’m the perfect person to write your words

As an award-winning journalist, copywriter and editor, I know how to write powerful, impactful copy.

Having been published all around the globe on news outlets like the News.com.au, the Daily Mail, the Sydney Morning Herald, 9Honey, Now to Love, the Herald Sun, the New York Post, POPSUGAR Australia and That’s Life and New Idea magazines, I know how to harness the raw power of storytelling to get noticed online.

And I can use that power to make strategic decisions for you and your business.

 My content has been featured all around the globe.

From having a story featured on the Today Show, to contributing to CNN, Good Morning America, Four Corners, the ABC, SBS, and the BBC, I’m a pro at creating content and crafting words that make readers feel.

Delving deeper into my experience

So, who is Zoe Simmons?

It’s understandable you might want to know a little more before working with me. And the good news is: I’m an open book!

Zoe Simmons: the journalist

 I published my very first articles way back in 2011, as a 16-year-old work experience student with my then-local newspaper, The Bay Post. Not only did I fall in love with storytelling: I realised I was quite good at it!

This led me to studying a Bachelor of Journalism at the University of Wollongong, where I was in the top 15% of my cohort. I completed my degree in 2016 with a distinction average, and a minor in philosophy.

During my time at the University of Wollongong, I worked as a multimedia journalist with UOW TV, and was the online editor and digital content manager of the Tertangala in my final year. I also completed two internships with Mamamia, and worked as a marketing volunteer with the Cancer Council NSW.

After uni, I worked briefly at the Daily Mail as a social media assistant, before pursuing freelance writing. Since then, I’ve been published hundreds of times around the globe.

Zoe Simmons: the copywriter and editor

 I first tried my hand at copywriting back in 2017 with Complete Online Marketing. But it wasn’t until 2018 that I began to offer it as an official service as part of my business.

You see, while I’d technically done oodles of copywriting over the years, I didn’t realise it was called “copywriting”. While working for three years as a communications assistant for a forensic mental health organisation, I slowly built my copywriting and editing business part-time, before taking the leap into full-time business ownership in July 2021.

I love working with businesses of kinds; both as a copywriter, and as an editor. I love hearing why people love what they do. And I love to help businesses find their perfect words, so they can better connect with their audiences. Industries I’ve worked with include:

  • Lifestyle
  • Beauty
  • Fashion
  • Mental health
  • Forensic mental health
  • Women’s health
  • Disability
  • Government
  • Environmental conservation
  • Food
  • Travel
  • Photography
  • Charity
  • Insurance
  • Recruitment
  • Construction

    And more.  I’ve worked with a lot of seriously awesome brands, including Women With Disabilities Australia, Endometriosis Australia, Uniting VicTas (through Pencil & Crown) Reach Out,  the Liptember Foundation, the Youth Disability Advocacy Service, Women’s Health Victoria, and a bunch of other names I’d love to drop, but can’t (thanks to non-disclosure agreements).

    I like to make a positive impact in the world through my business, so much so that my work was recognised through winning Silver in the Young Female Entrepreneur of the Year Award category at the 2021 Stevie Awards for Women in Business. I was also named as the 2022 Diversity and Inclusion Champion of the Year Award at the Clever Copywriting School’s first-ever copywriting awards.

    Zoe Simmons: the author and poet

     I’m currently working on my first book. It’s a collection of stories of survival  from the Black Summer bushfires of 2019/2020 from people in my hometown community on the NSW south coast, including my own story of reporting as a disabled journalist. I am currently seeking representation and publication for this project.

    I’ve had a short piece published in Kathy Divine’s 2019 Amazon best-selling book Golden Age Politics, where I talk about ethical journalism and its importance, and have a chapter about my experiences as a journalist in the Black Summer Bushfires in Occupational Therapy Australia’s Doing Our Best: Individual and Community Responses to Challenging Times.

    I have two poems to be published in Beyond the Veil Press’s 2022 mental health anthology, Tea with my monster. My poems are about living with chronic pain, mental illness and anxiety, and how storytelling helps us heal.

    I have a poem about disability, mental health and chronic pain published in Issue 6 of Wishbone Words Magazine.

    I also had one of my poems, Clear Answers, listed as Highly Commended in the 2022 Pocketry Prize for Unpublished Poets. My poem was about my experiences following my last investigative surgery, where once again, I was told they didn’t know what was wrong with me, and couldn’t find answers to my extreme pain. 

Zoe Simmons: the speaker

I was absolutely honoured to make my speaker debut at the 2021 National Young Writers’ Festival. I presented in the Journalism and Trauma: Keeping Safe in an Unsafe World panel, and did a live reading of my work for the Live Reading: Cringey Diaries segment.

I was invited back to speak at the 2022 National Young Writers’ Festival at three events, including Yes, This is a Cry for Help (all about trauma and storytelling), Press A to Start (all about gaming, journalism and digital storytelling), and Ethics of Journalism, where we explored what ethical journalism is, and what journalists can do better to support the people they write about.

In July 2022, I spoke on the How to be a Good Ally panel with headspace Geelong, which explored mental health allyship, the power of lived experience, and how to cope with mental illness.

I’ve also spoken on more than a dozen podcasts, as well as radio and TV, including the ABC, the BBC, i98 Radio, and Channel 10. I spoke on ABC radio about my experiences in the 2019/2020 Black Summer Bushfires, and was involved in an episode of Ladies, We Need To Talk About Sex about disability, chronic pain and sex. I was a guest on the 2022 Keeping the Faith episode of SBS Insight, where I spoke about my harmful experiences with religion.

In 2021, I also ran a workshop on the power of storytelling for mental health recovery (and how to do it safely) for a Carer’s Week event with Care Seekers Australia. In 2022, I also presented a masterclass for the Clever Copywriting Community on how to run a creative business when you’re disabled.

I’m incredibly eager to build my experience as a speaker, so if you have an event, and you’d like me to be involved, please get in touch.

Zoe Simmons: the disability, mental health and chronic pain advocate

 Advocacy is a huge part of everything I do. I like to use my lived experience to inform my writing, and make a difference to various health, mental health and disability organisations across Australia.

Alongside my writing, I currently work as a Lived Experience Advisor with the Royal Children’s Hospital in Melbourne. I am involved with two projects here, including the Trauma-Informed Preventive Care Advisory Group, and the Carers in Research Working Group.

I also work with Eastern Health as a Community Advisory Committee Member, where I provide a lived experience perspective of disability and mental illness for service improvement.

I’ve worked with the Youth Disability Advocacy Service on their submission into the Royal Disability Commission on the treatment of young people by Disability Employment Services.

I work with Women With Disabilities Australia as a Summit Co-Design Committee Member for the National Disability Leadership Summit, and as a Project Steering Committee Member for Our Site, which works to share the voices of disabled women, girls, transgender and non-binary people and reduce the rates of violence we experience.

My services include

  • Website SEO copywriting
  • Blogs, articles and content writing
  • Editing and proofreading
  • Speaking

And everything in between. If it’s word-related, I can help.

I provide fast and friendly service, with expert copy and advice. All with a big spoon full of quirky professionalism and humour.


“I engaged Zoe Simmons to work on my new start up brand. I’d been following her work for a while and have always been impressed with her storytelling. I cannot speak highly enough of Zoe’s work! If you’re looking for someone who goes above and beyond writing copy, she is your girl! She will make clever and strategic writing choices to make your business meet it’s goal. She’s not your plain Jane copywriter. She’s efficient, and understands SEO and will weave that in seamlessly, too. Zoe took my very scientific, technical and dull copy, and made it so much more sellable, relatable, and readable. I am so grateful I found you! Thank you, you are worth your weight in gold.”

Shirley Be

Owner, Youthphoria Beauty

“I’m the commissioning editor for News Corp’s women’s network, and I have commissioned a number of stories through Zoe Simmons over the past few years. Not only is Zoe an incredibly skilled writer, she is also sensitive, compassionate and creative, and always files before deadline. She’s open to feedback, and a true joy to work with. Some of my most memorable commissions have been through Zoe, and I always know that a story is in good hands when Zoe is at the helm. I would unreservedly recomend her for all your writing and copywriting needs.”

Bek Day

Former commissioning editor, Kidspot & Whimn

I hired Zoe Simmons to do an edit and proofread of an annual report I was working on for an NGO here in the Northern Territory. She was very thorough and offered great suggestions throughout the document. I would definitely hire Zoe again! It was great to know my document was in safe hands.

Nyree Slatter

Chief Wordsmith, Well Versed


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