Your friendly neighbourhood journalist, SEO copywriter, editor and author—and I’m ready to help you flourish.

I’ll admit: I’m a massive word nerd

For as long as I can remember, I’ve been enthralled with words.

I love their simplicity.

I love the meaning they convey.

I love their power – and I love the emotions they can evoke.

Growing up, I wanted to be an author. And a scientist. And a rockstar. But eventually, I became a journalist – because I believe words can truly make a difference.


And in fact, that’s why I write: to make a difference.

“I believe writing can change the world: or at least, someone’s world. I want to be a part of that.”
~ Zoe Simmons

How I began my career

I published my first article in 2011 at the tender age of 16—and I’ve never looked back

With a Bachelor of Journalism from the University of Wollongong, and a range of experience across numerous sectors—like health, mental health, lifestyle, entertainment, hospitality, health, beauty, law and much more—I have the know-how to craft all kinds of content.

Why I’m the perfect person to write your words

As an experienced journalist, copywriter and editor, I know how to write powerful, impactful copy.

Having been published all around the globe on news outlets like the News.com.au, the Daily Mail, the Sydney Morning Herald, 9Honey, Now to Love, the Herald Sun, the New York Post and That’s Life and New Idea magazines, I know how to harness the raw power of storytelling to get noticed online.

And I can use that power to make strategic decisions for you and your business.

 My content has been featured all around the globe.

From having a story featured on the Today Show, to contributing to CNN, Good Morning America, Four Corners and the BBC, I’m a pro at creating content and crafting words that make readers feel.

My services include

  • Website copywriting
  • Blogs, articles and content writing
  • Editing and proofreading
  • SEO copywriting 

And everything in between. If it’s word-related, I can help.

I provide fast and friendly service, with expert copy and advice. All with a big spoon full of quirky professionalism and humour.


“I engaged Zoe to work on my new start up brand. I’d been following her work for a while and have always been impressed with her storytelling. I cannot speak highly enough of Zoe’s work! If you’re looking for someone who goes above and beyond writing copy, she is your girl! She will make clever and strategic writing choices to make your business meet it’s goal. She’s not your plain Jane copywriter. She’s efficient, and understands SEO and will weave that in seamlessly, too. Zoe took my very scientific, technical and dull copy, and made it so much more sellable, relatable, and readable. I am so grateful I found you! Thank you, you are worth your weight in gold.”

Shirley Be

Owner, Youthphoria Beauty

“I’m the commissioning editor for News Corp’s women’s network, and I have commissioned a number of stories through Zoe over the past few years. Not only is Zoe an incredibly skilled writer, she is also sensitive, compassionate and creative, and always files before deadline. She’s open to feedback, and a true joy to work with. Some of my most memorable commissions have been through Zoe, and I always know that a story is in good hands when Zoe is at the helm. I would unreservedly recomend her for all your writing and copywriting needs.”

Bek Day

Former commissioning editor, Kidspot & Whimn

I hired Zoe to do an edit and proofread of an annual report I was working on for an NGO here in the Northern Territory. She was very thorough and offered great suggestions throughout the document. I would definitely hire Zoe again! It was great to know my document was in safe hands.
Nyree Slatter

Chief Wordsmith, Well Versed


Zoe Simmons is an experienced journalist, copywriter, editor and SEO specialist who helps small businesses write powerful, impactful copy. The kind of copy that touches your heart, tingles your toes and makes your soul sing.

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