SEO copywriting

Search Engine Optimisation by a Melbourne SEO copywriter—because sometimes, you just need to be noticed online.

Looking for an SEO copywriter?

It’s true. Search Engine Optimisation – or better known as SEO – can be one heck of a confusing beast.

What does it mean? How can I get my site seen? Do I have to stuff my keywords in at every possible moment?

I get it.

SEO can be super confusing. But lucky for you, I’ve learned everything I know from one of the top leaders in SEO – Kate Toon.

But what is SEO copywriting? What does it involve?

To put it simply, SEO helps people find you and your content on search engines, like Google.

By implementing SEO into your website content, you can:

  • Increase your chances of being seen online
  • Increase sales and conversion rates as a result
  • Build authority with Google (and your customers!)

But SEO isn’t just about shoving keywords into the right spots.

It also includes making sure your website is fast, responsive, and easy-to-navigate.

And as an SEO copywriter, I can flawlessly weave keywords into your copy to help you get noticed by your customers, and the Google Overlords.

While I can’t help with the technical stuff, I can help with the word stuff, and provide advice on how you can best connect with your audiences, including:

  • Keyword research
  • Competitor analysis
  • Creating compelling copy with your keywords in the right place
  • Quick and easy audits to point you in the right direction

I can give you real, down-to-earth SEO support.

No tricks, no thousands of dollars spent on software or “support” you don’t really understand. Just simple, easy-to-understand expertise. Because SEO shouldn’t be hard!

Words of love from past clients

I’m the commissioning editor for News Corp’s women’s network and I have commissioned a number of stories through Zoe over the past few years. Not only is Zoe an incredibly skilled writer, she is also sensitive, compassionate and creative, and always files before deadline. She’s open to feedback and a true joy to work with. Some of my most memorable commissions have been through Zoe and I always know that a story is in good hands when Zoe is at the helm. I would unreservedly recommend her for all your writing/copywriting needs.

Bek Day

Commissioning editor, Kidspot and Whimn

I engaged Zoe to work on my new start up brand! I have been following Zoe’s work on social media for a while and have always been impressed with her storytelling.

I cannot speak more highly of Zoe’s work! If you’re looking for someone who goes above and beyond writing copy, she is your girl. She will make clever and strategic writing choices to make your business meet its goal.

She’s not your plain Jane copywriter. I have used other copywriters before, and Zoe is highly skilled by a long shot. The best part is she’s efficient, and understands SEO too, so she’ll weave that in seamlessly.

Zoe took my very scientific, technical and dull copy and made it so much more sellable, relatable and readable. My products are fantastic, but the way Zoe spins the words takes my products to an even higher level!

I am so grateful I found you. Thank you, you are worth your weight in gold!

Shirley Be

Owner, Youthphoria Beauty

Zoe is a professional and capable freelance writer who can produce clean, engaging copy on anything from a department store complaint that’s trending on social media to an investigation of the aged care system. Her copy is clean, she files on time and is very pleasant to deal with. She has good ideas, handles feedback well and always has a sense of humour.
Kerry Warren

Former commissioning editor,

Not quite what you’re looking for? Check out my other services


SEO copywriting

Get noticed online with great words that please people, as well as our Google Overlords.

Website copywriting

Nail your website copy and wow your customers with SEO and strategy in mind. 

Blogs and articles

Get your blogs and articles written by an experienced journalist, using the power of words and shareable content to make your readers feel.


Editing and proofreading

For when your words need a little sprucing and perfecting.


Press releases

Because who better to write a press release than an experienced journalist?

Product descriptions

Selling something? Evoke your reader's senses and increase conversion with my words.

Confused by SEO? I’ve got your back. Flick me a message today to see how I can help.
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